Raleigh Paper LOOK! campaign

Look ad


Two degrees of separation


In this ad for Raleigh Paper’s new LOOK! range of papers, the girl in the selfy is Anj from Nedlands in WA. She called the pic “Self portrait—back of the Hilux”.


We loved this pic. Summed up the whole campaign somehow. Could be the cover of a Tim Winton novel.


We never met Anj. She’s the little sister of Niki, a friend from my Astanga class in West End at the time.


The LOOK! book is hereFor the full story behind the promo, see the Desktop mag feature.


Client: Raleigh Paper | Design: Gasket (former studio of Myke Christoffel and Todd Hansson)

Posted in June 2002
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